(And Why Most of You Are Doing It Spectacularly Wrong)
I was in Singapore last month when a sales manager named David said something brutally honest: "Frank, I spend my entire day firefighting, attending pipeline reviews, and updating forecasts for my boss. When exactly am I supposed to manage my team?"
The room went silent. Then everyone started nodding.
Here's the uncomfortable truth: Most sales managers aren't managing.
They're glorified administrators with fancier titles and higher blood pressure.
The numbers prove it.
Only 28% of sales reps hit their annual quota — the lowest in six years.
Meanwhile, 70% of B2B reps missed quota in 2024. That's not a rep problem. That's a management problem.

Here's the biggest mistake: Managers track calls made, meetings booked, emails sent.
All measurable.
All documented.
All utterly meaningless if your reps don't know how to actually sell.
Two-thirds of salespe...
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