7 Prompting Secrets That Will Transform How You Use AI
Stop Getting Terrible Results and Start Getting Genius-Level Output
Here's what happens at nearly every conference where I speak about AI:
Someone raises their hand: "I tried ChatGPT and it gave me absolute rubbish. AI just doesn't work for my industry."
Then I ask to see their prompt.
Nine times out of ten, it's something like: "Write me a blog post about leadership."
The problem isn't AI. The problem is they're speaking to a genius like it's a mind reader.
I've spent three years testing AI tools across dozens of business scenariosā€”from sales proposals in Japan to keynote development in Dubai. The difference between mediocre AI output and genuinely brilliant results comes down to how you ask the question.
1) Give AI a Role (And Watch the Magic Happen)
Most people start with "Write me..." That's like walking into a party and immediately asking someone for a favour.
Instead, tell AI who it should be.
Weak: "Write an email to a difficult client."
Strong: "You are an experienc...
