Productivity Centre

Stop Getting Terrible Results and Start Getting Genius-Level Output

Here's what happens at nearly every conference where I speak about AI:

Someone raises their hand: "I tried ChatGPT and it gave me absolute rubbish. AI just doesn't work for my industry."

Then I ask to see their prompt.

Nine times out of ten, it's something like: "Write me a blog post about leadership."

The problem isn't AI. The problem is they're speaking to a genius like it's a mind reader.

I've spent three years testing AI tools across dozens of business scenarios—from sales proposals in Japan to keynote development in Dubai. The difference between mediocre AI output and genuinely brilliant results comes down to how you ask the question.

1) Give AI a Role (And Watch the Magic Happen)

Most people start with "Write me..." That's like walking into a party and immediately asking someone for a favour.

Instead, tell AI who it should be.

Weak: "Write an email to a difficult client."

Strong: "You are an experienc...

(And How to Fix It Before Your Best People Leave)

I was sitting in a hotel conference room in Brussels watching a sales trainer deliver what he clearly thought was brilliant content.

PowerPoint slides from what looked like 2012.

Generic techniques that could apply to selling anything from software to sandwiches.

Role-plays that made everyone squirm.

The sales team sat there politely, checking their phones under the table, probably wondering if the coffee break would ever arrive.

At the break, one of the sales managers pulled me aside. "We paid £10,000 for this," he said quietly. "Three months from now, nobody will remember a single thing."

He was absolutely right. And he's not remotely alone.

Here's a statistic that should terrify every business owner: 84% of sales training content is forgotten within three months.

Even worse, approximately 70% of salespeople lack formal training entirely.

So businesses either don't train their people at all, or they waste money on training...