Why Training Your People on AI Isn't Optional Anymore (And What Happens If You Don't)

Let me ask you something: When was the last time your company rolled out new software and just assumed everyone would figure it out on their own?

Exactly. You wouldn't dream of it.

Yet that's precisely what most businesses are doing with AI right now. They're giving employees access to ChatGPT or whatever flavour-of-the-month they've subscribed to, then wondering why adoption is patchy and results are underwhelming.

I've trained teams in over 70 countries, and I can tell you this with absolute certainty: Access without training is just expensive confusion.

The businesses winning right now aren't the ones with the best AI tools. They're the ones whose people actually know how to use them properly.


1) The £50,000 Question Nobody's Asking

Three months ago in London, I had this conversation with a CEO of a 200-person firm:

Him: "We've given everyone AI tools. Cost us £50,000 a year. Usage is terrible."

Me: "How much did you spend training them?"

Him: (long pause) "We sent an em
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