Why Most Sales Training Is a Complete Waste of Money
(And How to Fix It Before Your Best People Leave)
I was sitting in a hotel conference room in Brussels watching a sales trainer deliver what he clearly thought was brilliant content.
PowerPoint slides from what looked like 2012.
Generic techniques that could apply to selling anything from software to sandwiches.
Role-plays that made everyone squirm.
The sales team sat there politely, checking their phones under the table, probably wondering if the coffee break would ever arrive.
At the break, one of the sales managers pulled me aside. "We paid Ā£10,000 for this," he said quietly. "Three months from now, nobody will remember a single thing."
He was absolutely right. And he's not remotely alone.
Here's a statistic that should terrify every business owner: 84% of sales training content is forgotten within three months.
Even worse, approximately 70% of salespeople lack formal training entirely.
So businesses either don't train their people at all, or they waste money on training...
