LinkedIn in 2026 - The Game Has Changed
I was chatting with a marketing director in Manchester last week who was genuinely baffled. "Frank," she said, "my LinkedIn posts used to get thousands of views. Same content quality, same posting schedule. Now? Crickets. What the hell happened?"
I pulled up her last ten posts. Every single one had a link in the main text. There was her problem.
LinkedIn fundamentally changed the rules in 2026, and most people are still playing by the 2024 playbook. Having trained professionals across 70+ countries on LinkedIn strategy, I can tell you this with absolute certainty: What worked 18 months ago will actively hurt you today.
The Three Seismic Shifts
External links are poison. Posts with links see 60% less reach. I tested this myselfā€”same post, same timing. The version without the link got 4x more impressions.
Comments beat likes. A post with 50 genuine comments outperforms one with 500 likes. LinkedIn wants conversations, not superficial engagement.
Engagement pods are dead. The algo...
