Why Video Isn't "Nice to Have" Anymoreā€”It's Your Business Survival Kit
I was speaking at a conference in Florida last month, and a business owner asked: "Frank, video seems like such a big investment. We're doing fine with just written content. Why should we bother?"
I asked him: "How many of your competitors are using video?" He paused. "Most of them, actually." Exactly.
Here's what I've learned training businesses across 70+ countries:
Video isn't the future anymore. It's the present. And if you're still treating it like an optional extra, you're handing your competitors a megaphone while you're whispering into a tin can.
The numbers tell the story: 91% of businesses now use video as a marketing tool, and 85% of people have been convinced to buy a product or service by watching a video.
That's not theory. That's your revenue walking out the door if you're not in the game.
The Ā£10,000 Mistake Nobody Talks About
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Here's where I need to save you from an expensive blunder I see constantly.
You spend money creating a brilliant video. You upload it ...
