I Taught a Bot to Be Me in Half a Day. Now It Runs My Marketing While I Sleep.
Want to watch a sales director turn a funny color? Ask how many AI subscriptions the company pays for. Then ask how many are bringing in business.
The silence that follows is usually long enough to make a pot of tea. And possibly drink it.
Most businesses collect AI the way we collected football stickers as kids. ChatGPT? Got. Claude? Got. Gemini, Perplexity, Gamma, HeyGen? Got, got, got and got. Six months later they’ve paid for the full album and they’re still doing most of the work by hand. It’s like buying a Ferrari and using it to store the garden furniture.
The question I’m asked most is, “Frank, which AI should we be using?” I’ve stopped answering it, because it’s the wrong question. The right one is far more profitable:
What should your AI be doing while you’re asleep?
From Clever Chatbot to Proper Employee
Phase one was the chatbot. You typed a question, it typed an answer, you copied, pasted and told your boss you were “using AI”. Lovely. But it was never a strategy. It...
