Reaching the new consumer: online marketing towards 2020 and beyond
The’ Internet Marketing Bootcamp’ shares marketing strategies that will grow your business dramatically understanding digital marketing & social media.
It will share ‘attraction marketing’ strategies to build your company brand, drive traffic to your website, dominate Google and share the strategies of successful companies.
You can learn new, low-cost strategies for boosting your business with the minimum of effort and risk. These strategies are proven to work but rarely used because few business owners realize how simple it can be.
This workshop will explore selling to the new generation of buyers and the importance of aligning your content and online digital strategy to your sales and marketing strategy.
What will be covered:
- Identifying your ideal client
- Understanding Boolean searches to find the ideal clients
- Connecting with clients via LinkedIn (using the latest strategies with video squeeze pages and chat bots)
- Developing your digital strategy around your clients
- Optimizing LinkedIn for attraction, connection, branding and posting (LinkedIn now has more interaction on articles and videos than any other platform)
- Optimizing LinkedIn and YouTube for SEO (search ‘sales technology speaker’ on Google to see the results)
- The power of video
- The 3 essential elements of a successful video
- How and why to use Video (I have 700 videos on YouTube)
- 15 strategies to use video in business
- The 15 ranking factors to get seen on YouTube
- Increasing interaction with video email
- How to get the perfect video testimonial
- Converting articles and blogs into powerful videos at no cost
- The emergence and effect of live streaming video
- Blogging & Article Marketing – the 10-point strategy
- The essential elements of an article
- What is needed to get you article noticed by Google
- Where to post your articles
- Search engines – how to dominate the first page of Google using Social Media
Creating & posting relevant information to the ‘Big 5’ – Facebook, YouTube, LinkedIn, Instagram & Twitter