Write Once. Get Leads for Years.
You’ll learn how to write articles that build authority, earn trust, and quietly sell on your behalf. I’ll show you how to structure articles so people actually read them, how to turn expertise into insight (without sounding promotional), and how to use articles as long-term assets that attract the right enquiries weeks, months, and even years after publishing. You’ll also learn how to repurpose a single article into multiple pieces of content for LinkedIn and email, so your best thinking works harder without creating more work.
You’ll learn how to use blogs as the foundation of your content strategy, not just something to “post and hope.” I’ll show you how to choose blog topics that attract the right people, how to write blogs that are easy to read and easy to find, and how to structure them so they support your articles, newsletters, and LinkedIn content. You’ll also learn how to turn blogs into a steady flow of ideas and insights, so your content becomes consistent without becoming time-consuming.
You’ll learn how to write newsletters people actually open, read, and look forward to. I’ll show you how to turn your newsletter into a regular touchpoint that builds familiarity and trust, how to structure it so it feels personal rather than promotional, and how to use it to stay visible without constantly selling. You’ll also learn how to connect your newsletters to your blogs, articles, and LinkedIn content so everything works together as one simple, consistent system.
Sub-headline:
A live, step-by-step training showing you how to create content that builds trust, attracts clients, and supports your sales efforts — without becoming a full-time content creator.
🕒 Choose Your Live Session
To make this easy for everyone worldwide, the webinar is being delivered twice across different time zones.
Choose the session that works best for you. Replay included if you can’t attend live.
🕗 Session 1 – Australia & Far East Friendly
Friday 27th February
Dubai (GST): 5:00 AM
India (IST): 6:30 AM
Singapore / Malaysia / Hong Kong: 9:00 AM
Australia – Perth: 9:00 AM
Australia – Sydney: 12:00 PM
New Zealand: 2:00 PM
🕚 Session 2 – USA, UK, Europe & Middle East Friendly
Friday 27th February (Global Daytime Session)
Florida (EST): 11:00 AM
USA Central: 10:00 AM
USA Mountain: 9:00 AM
USA Pacific: 8:00 AM
UK (GMT): 4:00 PM
Europe (CET): 5:00 PM
Dubai (GST): 8:00 PM
South Africa: 6:00 PM
India (IST): 9:30 PM
Location: Live on Zoom
Investment: US$100
Sales professionals
Financial advisors
Consultants
Business owners
Speakers
Marketing leaders
Anyone tired of cold outreach not working
Most people create content that disappears.
A blog post here. A LinkedIn post there. A newsletter that gets opened once and forgotten.
But when content is structured properly, it stops being “posts” and starts becoming assets — working for you long after you hit publish.
In this live webinar, Frank Furness shows you how to use blogging, articles, and newsletters as a simple, repeatable system to attract clients, build authority, and start better conversations — without posting every day or burning out.
This is not about writing more.
It’s about writing smarter.
You’ll learn:
The difference between blogs, articles, and newsletters (and why it matters)
How to structure content so people read it and respond
How to turn one idea into multiple assets
How to build trust at scale with simple writing
How to use LinkedIn and email together
A weekly content system that removes overwhelm
How AI can help you write faster without losing your voice
You’ll leave with:
A clear content framework
Templates you can reuse
A weekly workflow
Examples you can copy
A practical action plan you can implement immediately
Live on Zoom | Includes Q&A | Replay included (48 hours)
If you want content that works after you stop writing — this is for you.
This isn’t a writing workshop.
It isn’t theory.
And it definitely isn’t more content advice you’ll never use.
This session is about turning your ideas into assets.
You’ll leave with:
Proven structures for blogs, articles, and newsletters
Templates you can reuse again and again
A simple weekly content system that removes guesswork
Clear next steps you can implement immediately
Frank Furness
Global keynote speaker, consultant and trainer on sales, AI & LinkedIn.
Speaker in 70+ countries. Former financial advisor. Built and sold multiple businesses.
Teaches practical systems, not hype.
Written 578 Articles
🎟 US$100 – One-time payment
Includes:
Live webinar
Q&A
Replay access (48 hours)
Templates & prompts
Join the program now and start learning immediately how to use articles, blogs and newsletters in your business
50% Complete
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